Better focus on what you do best. What makes your products, solutions and services unique and contributes most to the profitability. Leave International expansion to professionals. It will save you time and money. In the era of booming Managed Services proposition, consider Global Business Development as one of such Services.
Making disclaimer. I will be talking and using examples of contemporary IT-industry, the one I feel myself more familiar with. In my humble opinion, unless you are a Global vendor like Microsoft, Amazon, Google or Oracle. Unless you are one of those few global channels like Softline, SoftwareOne, or Crayon that leverage their multiregional foot-print as one of the main pillars of their business strategy. So if you are not in this group, but your intention is to go global, sell products and services on different continents – my strong advice is not to build this capability in house, think about outsourcing it. Think about ONE IT HUB.
Don’t spend your time and money on finding best ways, most reliable partners and short cuts to gain brand awareness on new markets. Find someone who can do it for or with you, who have already done it in the past. Someone who made all the mistakes. Someone who made wrong investments before making right ones. Someone who lost time and efforts before hitting the jackpot. Instead focus on adapting your offering to the new market, fine-tuning the solutions, localizing the product. ONE IT HUB will help you to land it in the best possible way in the geography of your choice, with special focus on Emerging markets.
Imagine the savings your company can make by not hiring an International Business Developing Lead and his Team. Savings on numerous business trips of all these people in order to get acquainted with new markets, find local resources, partners. I am not speaking only about money, but as well about time, which is even more important.
There are some things that make you, your company and your solutions successful. Concentrate on those. For Globalizing you success and entering new international markets there is ONE IT HUB.